Web design for Swiss SMEs
Your website should do more than look modern. It should generate qualified inquiries.
I build company websites with clear positioning, stronger trust signals, and structured conversion paths. Direct collaboration from strategy to launch.
- Clear message in the first seconds
- Page structure designed for lead quality
- Clean technical foundation for SEO and performance
Reply within 24 hours
Fixed pricing
One direct partner
Typical project kickoff
From first inquiry to a clear execution plan in 5 business days.
- Day 1: clarify goals, audience, and conversion priorities
- Day 2-3: define information architecture and messaging flow
- Day 4-5: align design direction and start implementation
Services
What a professional SME website actually needs
Each project is built around business impact: strategic structure, credible content, and robust execution.
Positioning and page strategy
We refine your offer and define which content turns visits into high-quality inquiries.
Design with real differentiation
A premium visual language and typography system aligned with your market and brand tone.
Development and performance
Clean code, fast loading, and responsive behavior across desktop, tablet, and mobile.
SEO fundamentals from day one
Structured metadata and technically sound architecture for stronger local discoverability.
Pricing
Transparent packages that are easy to compare
Fixed package structure for clear decisions. Custom extensions can be added anytime.
Starter
CHF 1,090
Best for smaller companies with one clear offer
- One-page company website
- Contact form + basic tracking
- SEO setup
- Delivery: about 2 weeks
Most selected
Professional
CHF 2,290
For SMEs actively working on new customer acquisition
- Up to 6 pages with conversion-focused structure
- Messaging workshop and copy support
- Technical SEO + performance optimization
- Delivery: about 3-4 weeks
Growth
from CHF 3,490
For advanced requirements and larger website structures
- Custom page architecture
- Advanced features and integrations
- Priority implementation
- Direct strategic guidance
Additional pages: from CHF 290 per page
Maintenance: from CHF 59 per month including updates and minor content changes
All prices in CHF. [TODO: MWST-Hinweis korrekt einsetzen.] Third-party costs are not included unless explicitly stated.
Case studies
How typical SME projects are improved in practice
Representative examples based on recurring challenges from Swiss service and trade businesses.
Trades, Zurich area
Problem: many visits, few real inquiries
Execution: offer positioning sharpened, references restructured, contact flow simplified.
Outcome: stronger rate of qualified first calls from the contact form.
Discuss a similar setupHospitality, Central Switzerland
Problem: mobile users struggled to find booking actions
Execution: simplified navigation, fixed CTA placement, faster page loading.
Outcome: more direct booking requests from smartphones.
Apply this structureConsulting, German-speaking Switzerland
Problem: strong offer but generic first impression
Execution: messaging repositioned, trust elements expanded, service pages clarified.
Outcome: better first-contact trust and higher meeting conversion.
Start conversion auditAbout HK Design
Direct collaboration instead of handovers across agency layers
I handle projects personally from first analysis to launch. That means faster decisions, clear ownership, and implementation that actually fits your business.
How I work
- Reliable: clear milestones and transparent communication.
- Practical: no unnecessary jargon, only decisions with clear business value.
- Quality-driven: design, messaging, and technology work together cleanly.
- Long-term: support remains available after launch.
Next step
You receive a concrete recommendation, not a generic sales pitch.
Contact
Share your project in a few lines
You will receive a clear response within 24 hours with realistic next steps.
- Email: info@hkdesign.ch
- Location: Switzerland
- Free intro call: 30 minutes